What is local SEO, and how does it work?

Discover how Google works for local sites with this guide to local SEO; start optimizing your website for local search results and grow your business.

Local SEO Packages

To be more visible to local consumers online, you’ll need to familiarize yourself with local search engine optimization (SEO). 46% of Google searches are conducted by people looking for products, services, or information in their local area, so improving your local search presence could benefit your business.

Local SEO is a search engine optimization (SEO) strategy that helps your business become more visible in local search results on Google.

Any business with a physical location or services in a geographic area can utilize local SEO. If you search Google for any vital keyword related to your company and a map with three results (also known as a map pack) appears below it, local SEO can help you grow your business.

But, to understand local SEO, you first need to know how Google works.

How does Google work?

When you type a search into Google, it checks the pattern of various website signals or ranking factors, such as the relevance of your site, to return a list of areas that match your search.

Most people must realize that Google is not performing a live search of the entire Internet every time someone types something into the search bar. It searches a stored copy of all the sites that Google has discovered. This copy is called the Google index.

To build the index, Google uses small programs called “spiders” to crawl the web. All spiders work in the same way: starting from a page, they crawl its links, examine the content of the following pages, and so on.

The spiders operate on an incredible scale, constantly crawling billions of pages at a lightning-fast pace. As the web content is crawled, it is stored on Google’s servers, and the index is created. This ensures that the index is as up-to-date as possible and that new sites and connections are discovered quickly.

How does local SEO work?

Local SEO is a marketing technique that helps businesses improve their visibility in Google’s local search results. It’s carried out by companies that want to be more easily found online by consumers within the local area. You need to be familiar with local search marketing if you’re looking to sell products or services to consumers in a particular town or city.   

To carry out SEO for a local business, you’ll perform a series of actions to raise local search visibility. Best practice strategies include: 

  • Claim and optimize your Google Business Profile (formerly Google My Business) 
  • Reputation management
  • Website optimization
  • Citation building
  • Adapting to Google search changes
  • Local link building
  • Spam fighting

This SEO helps a local business appear more prominently in the Local Pack, the Local Finder, the localized organic results, and Google Maps.

3 Best Local SEO Packages

Learn about the best local SEO packages in 2022 below.

This includes information on the types of services included in local SEO packages, the local search engine optimization process, and reputable local SEO package providers.

These are some of the best local SEO package providers in the market to improve your website’s local keyword ranking and generate more local traffic for your business.

Local SEO packages are one-time or monthly plans that include strategic actions designed to improve a local business presence in Google local search results to be found by highly targeted local customers.

Features of Local SEO packages

The following are the most common products included in local SEO packages.

Local Website Optimization

Optimizing a website to be found in local search engine results pages (SERPs) involves some important on-site SEO activities such as:

  • Creating unique location-based landing pages to target areas served.
  • Targeting relevant topics and keywords with local search demand.
  • Creating an internal link structure that enhances user navigation.
  • Ensure web pages are mobile-friendly and load quickly on all devices.
  • Share business and contact information prominently on all pages of the site.
  • Conversion rate optimization (CRO) to increase traffic and lead rates.

A company that publishes in-depth content pages about its products or services, as well as useful information related to its offering or niche with strategic internal links, will have an easier time ranking high on Google and acquiring new local customers.

A reliable local SEO package can help a business optimize its site to rank for profitable local search terms that result in more leads and sales.

Local content and link building

Publishing local pages and building links makes it easier for major search engines, such as Google, to understand a site’s pages and include them in results for locally searched terms.

In terms of link building, this can refer to creating internal links between site pages or obtaining backlinks pointing to site pages from other websites online.

The best local SEO packages include a combination of local content creation and link-building efforts to help a business improve its search presence in its target area.

Local listings and citations

A local citation is any online mention of the name, address, and phone number of a local business. Commonly referred to as NAP (name, address, phone number), this information found in business listings is important for ranking in local search results.

The consistency of the NAP, as well as the quantity and quality of citations in online business listings, are local ranking factors that Google uses to help rank local businesses.

An effective local SEO package includes auditing, updating, and optimizing business listings to ensure that citations are accurate and consistent across the web.

Local reputation management

Local reputation management, primarily the tracking and management of online reviews, is another crucial aspect of local SEO.

Reviews are one of the most important local search ranking factors for ranking a business in the local packages section of Google search results, as well as on Google Maps.

Some local SEO packages and services include reputation management features, such as efforts to generate, submit and collect more positive reviews for a business.

Local SEO Reports

Monthly reports are a common feature of local SEO packages.

Although reports vary from package to package based on cost, results, and provider, local SEO reports typically provide the business owner with data-driven information on the progress of local search rankings, organic traffic, and website conversions.

Local SEO providers typically use local SEO software to conduct keyword research, analyze competitors, audit sites, track rankings and create reports for clients.

What are the best local SEO packages?

Here are 3 of the best local SEO packages and providers worth checking out.

1. SEOReseller

SEOReseller is a reputable SEO company that offers complete local SEO packages that include on-page and off-page strategies.

SEOReseller’s local SEO packages include the following features:

  • Initial site audit
  • SEO Roadmap
  • Keyword research
  • Website copywriting
  • Guest blog outreach
  • On-page and off-page strategies
  • Google business profile creation (formerly Google My Business)
  • Yelp, Bing Local, and Yellow Pages listing creation
  • 20+ additional business listings depending on package level
  • Reputation management configuration lite
  • Feedback monitoring, forwarding, and reporting
  • Monthly executive reports
  • Conversion and ROI-focused efforts
  • 100% money back guarantee for first 30 days

For more information, visit the SEOReseller website here.

2. The Hoth

Hoth is a popular SEO provider for managed packages and on-demand services. Its managed SEO service, called Hoth X, is an affordable option for local businesses.

With the Hoth X service, an SEO expert helps a business choose and combine the individual SEO products offered by The Hoth to form a monthly local SEO package.

Examples of these individual services include website content or original blog posts, foundational links in the content, link building in guest posts, local citations, and more.

3. Loganix

Loganix is a professional SEO agency offering packages and one-off services such as SEOReseller and The Hoth.

offers affordable SEO packages with the following deliverables:

  • Website mini-audit
  • Content strategy
  • Blog content
  • Links to guest posts
  • Monthly reports

Loganix also offers separate local SEO services that include a citation audit, citation building, and citation cleanup, as well as audits, keyword research, and content writing.

FAQs About Local SEO Packages

How does a business rank locally?

Ranking a business in relevant local searches involves some tactics, such as creating a business profile on Google and other local listings, updating mentions, getting reviews, creating location-optimized pages, and focusing on localized link building.

What does a local SEO company do?

A local SEO firm specializes in tasks related to ranking a business locally based on the company’s products/services, goals, and target keyword phrases.

What types of businesses should use local SEO packages?

Any local business that wants to get more leads, purchases, or foot traffic in the areas it serves can benefit from a local search engine optimization package.

Local SEO efforts can make your business website and Google business profile appear more prominently in search results when people search for terms related to your products and services. Higher rankings can lead to more clicks, leads, and sales.

How long does local SEO take to rank?

The time it takes for local SEO to improve a company’s ranking depends on many factors, such as keywords, competition, the company’s current web presence (content, links, reviews, listings, site age, page speed, etc.), search engine algorithm updates, and the strategy and resources invested in local SEO efforts each month.

This means that local SEO can take anywhere from 2-6 months to start seeing noticeable improvements in search ranking, organic traffic, and lead generation.

However, results can occur in as little as 1-2 months with local content creation and optimization if a business has existing site authority, listings, and earned backlinks.

Conclusion

Local SEO packages are a popular option for small and medium-sized local businesses with tighter budgets or less time to devote to search engine optimization efforts.

The best local SEO packages can help a local business get found by more potential customers on Google by creating and optimizing location-relevant web pages, building listings and links, and helping with online reputation management.